Client examples

Client. A quiz website.

Situation. Its email list had not been mailed in five years. The open question was whether the people on it still remembered the brand.

What we did. Ran the list through List Revival: hygiene first, then a gradual warm-up of the validated segment.

Result. Subscribers confirmed they still want the emails. They became active again, the way they were before the pause.

What it shows. A list that has been quiet for a long time is not a dead list. Five years on, the same people were there, and they remembered the brand.

Read next. How a dormant list is brought back, step by step →

Client. An entertainment publisher whose list was built on daily horoscope emails.

Situation. The publisher had a legacy base of horoscope subscribers and wanted to know how much of it could be brought back.

What we did. Ran the legacy base through List Revival: hygiene first, then a gradual warm-up of the validated segment.

Result. Part of the legacy base came back into active mailing. Each returned subscriber brought in at least $1.

What it shows. For a publisher, a recovered subscriber has a dollar value that can be measured. Reviving a legacy list is a revenue line, not housekeeping.

Read next. Estimate what a dormant list could return →

Client. A brand that sells products for older adults through local stores.

Program. A joint omnichannel program: direct mail and email, sent to a lookalike audience, with a promotional offer.

Result. This audience responds well in both channels, so the two reinforced each other. The combined effect showed up where it matters for the brand: in its local stores.

What it shows. When an audience reads both the mailbox and the inbox, email works harder as one half of a pair. The gain is cumulative, and it lands in the store, not only in the email report.