One person. Multiple sites. One reusable profile.
Unify every customer identity across websites, brands, subscriptions, consent records, events, and channel preferences.
The problem this solves
List-based marketing treats the same person as a new record in every system. The Unified Profile Graph connects those records while preserving the brand, subscription, and consent context behind each relationship.
What your team gets
- Fewer duplicate sends
- Cleaner segmentation
- Safer consent handling
- Cross-brand reuse of data
- Faster campaign creation
- Better ML-ready profile data
What a unified profile includes
- Identity
- Subscriptions
- Consent source
- Source / reference ID
- Live status
- Events
- Segments / clusters
- Channel preferences
- Timezone
One profile, many relationships
Connect websites, brands, subscriptions, and source systems to one reusable identity instead of rebuilding audiences for every campaign.
- Preserve source and reference IDs
- Model brand and site relationships
- Reuse reviewed segments across properties
Consent stays attached to context
Store consent source, purpose, domain, subscription, and channel preference with the profile so every downstream decision can check the right permission.
Built for activation, not storage
Live status, event history, segments, and timezone flow into planners and the Decision API for safer, faster campaign decisions.
Platform and offer links
See the modules and applications connected to this page.
Start with a measurable lifecycle problem.
Prove one application first, then expand the same profile and decision infrastructure as the business case becomes clear.
Unify Your Profiles