Knowledge
Technical and strategic guides for building your decision layer.
Learn how to structure profiles, events, statuses, planners, and API workflows for AI-ready lifecycle marketing.
The problem this solves
Guides translate the decision layer into durable architecture, field, readiness, and implementation references for marketing, data, and engineering teams.
What your team gets
- Clear architecture explanations
- Required inputs and owners
- Related product context
- A practical next step
Initial guide library
- Unified Profile Graph Guide
- Event Timeline Guide
- Live Status Field Guide
- Decision API Quickstart
- Consent-Aware Marketing Guide
- List Revival Data Preparation Guide
- Managed Mailing Ops Readiness Guide
- Custom Planner Brief Template
Choose the right reference
Every guide identifies what it explains, who should read it, required inputs, the related product, and the next practical step.
Connect strategy to implementation
Use the guides to align marketers, operators, data teams, and engineers around shared profile, event, status, planner, and API contracts.
Platform and offer links
See the modules and applications connected to this page.
Start with a measurable lifecycle problem.
Prove one application first, then expand the same profile and decision infrastructure as the business case becomes clear.
Read Decision API Quickstart