Application

    Move from campaigns to one-to-one decision waterfalls.

    EngageMKTG structures the full decision path behind every customer engagement action: who, what, when, where, and whether to send at all.

    Map Your Decision WaterfallExplore Decision API

    The problem this solves

    Manual campaign logic breaks when rules are copied across tools, branches are difficult to review, and no shared layer can explain why a person received an action.

    What your team gets

    • More consistent lifecycle execution
    • Explainable AI-assisted decisions
    • Less manual branching
    • Better customer experience
    • Better governance

    The decision waterfall

    • Is the profile valid?
    • Is consent available?
    • Is status safe?
    • Is frequency acceptable?
    • What recent events matter?
    • What campaign is eligible?
    • Which channel is best?
    • Send, wait, suppress, or escalate?

    Combine profiles, status, events, and consent

    Give every planner one current customer context before campaign and channel selection begins.

    Use planners plus the Decision API

    Package the waterfall as repeatable logic and return the resulting action to your existing execution tools.

    Report why this user received this action

    Keep the inputs, guardrails, decision, and reason available for operators, analysts, and governance review.

    How it works

    1. 01Resolve profile
    2. 02Check consent
    3. 03Check live status
    4. 04Evaluate contact pressure
    5. 05Read recent events
    6. 06Apply planner
    7. 07Select campaign and channel
    8. 08Return decision and reason

    Platform and offer links

    See the modules and applications connected to this page.

    Start with a measurable lifecycle problem.

    Prove one application first, then expand the same profile and decision infrastructure as the business case becomes clear.

    Map Your Decision Waterfall